Work
About

Marcus by Goldman Sachs

Dusty Lady

The insight

The rewards of hard work are what we plan our lives around. But in traditional savings accounts, cash spends most of its time just laying around.

The idea

It’s time to put your money to work. Instead of letting a financial future gather dust, open a Marcus Online Savings Account and earn 8x the national average.

Execution

Expanded a hero video asset into a full-funnel digital ecosystem: animated banners, display suites, paid social placements, and radio.

My role

Presented creative directions to the client alongside the creative director
Wrote copy across animated banners, display ads, and social posts
Wrote the :30 radio script and carried it through stakeholder feedback into the finished spot

The work

Creative concept — It’s time to put your money to work — Intro slide for approved "You've Earned It" direction

Creative concept — You’ve Earned It headline options — “You’ve Earned It” messaging ecosystem

Is your financial future gathering dust in the bank? — banner suite — “Is your financial future gathering dust in the bank?” — banner suite

Marcus Dusty Lady Facebook placement — Social — Facebook

Marcus Dusty Lady Instagram Story — Is your financial future gathering dust in the bank? — Social — Instagram Story

Are you activating your money? — display ads — “Are you activating your money?” — display

Marcus Dusty Lady Spotify companion banner — Spotify companion banner · Finished :30 radio spot

New You’ve Earned It :30 radio script — :30 radio script draft

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